Dear partners and stakeholders,
Today we are delighted to share with you an exciting update on our brand identity redesign! As part of our ongoing efforts to further develop and strengthen the Nexus Group brand, we have completed a comprehensive logo relaunch for the Nexus Group and all its subsidiaries.
A fresh, modern look
Our aim was to create a fresher, more modern look while ensuring a high recognition value within the entire group. The new logos feature a minimalist design and reflect our commitment to helping people start and build their businesses.
Clean lines and simple shapes
The new style is characterized by clean lines and simple shapes that convey a modern and forward-thinking aesthetic. This visual identity not only perfectly expresses the values of the Nexus Group, but also our mission to accompany our partners and customers on their path to success.
Symbolism of the new logos
We are particularly proud of the fact that we have retained the familiar Start button for Startups.ch. This symbolizes our focus on supporting company founders. For Findea.ch, however, we have opted for a new logo with a tick. This symbol makes it clear that Findea strives to efficiently take care of all tedious administrative tasks for our customers so that they can concentrate on the essentials.
Gradual introduction
The new logos will be introduced gradually to ensure a smooth transition. Over the coming weeks, we will adapt all communication materials, from our websites and social media to printed documents and stationery, accordingly.
Our vision for the future
We are excited about this change as it will help us to position our brand even more strongly and increase our recognition value. At the same time, our commitment to our customers and partners remains unchanged: We are here to support their visions and achieve sustainable success together.
We thank you for your continued support and trust in the Nexus Group. If you have any questions or comments about the new design, please do not hesitate to contact us.
With kind regards,
Your Nexus Group Team
